“Consider the Grape,” a piece of branded content for wine subscription club, is modeled after M.F.K. Fisher’s Consider the Oyster and tells the story of a grape from vine to bottle. In this piece, I utilized my research skills and knowledge of the brand to make the complicated and intricate process of winemaking easy to relate … Continue reading Branded Content: Consider the Grape
Responsibility Letter: Change in Benefits
This letter explains to the employees of the fictional Fix It, Inc. the changes being made to their healthcare plan. By first focusing on the positive benefits before describing the programs being cut, the letter shows an understanding of the intended audience and an ability to write persuasively in a business setting. This letter was … Continue reading Responsibility Letter: Change in Benefits
Advertising Screenplay: Empower Women Georgia
Inspired by my travels to the Republic of Georgia, this screenplay is a 1-minute advertisement for the fictional non-profit organization “Empower Women Georgia.” This screenplay shows my ability to write a creative and compelling narrative that engages the audience with a client’s mission. “Empower Women Georgia” was completed for Digital and Organizational Storytelling in Summer … Continue reading Advertising Screenplay: Empower Women Georgia
Investment Service Piece: Artists and Other Contractors
This investment service piece explains the different Individual Retirement Accounts (IRAs) that 1099 contractors can take advantage of to save for retirement, providing pros and cons based on an individual’s retirement goals and financial situation. I was inspired to write this piece by my friends in the arts who are eager to save for retirement … Continue reading Investment Service Piece: Artists and Other Contractors
Information Architecture: User Scenarios
These two user scenarios are included in a larger proposal for the website of a fictitious natural wine bar, Vin Naturel. The two user scenarios show my creativity in envisioning possible users and scenarios based on user research. The user scenarios were created as an assignment for Principles of Information Architecture, Spring 2017. The following … Continue reading Information Architecture: User Scenarios
Preserving Summer: Green Ajika
It was our last day in Tbilisi, and Matt and I were zigzagging through the stalls and secret alcoves of the city’s famed Deserter’s Bazaar. Armed with negligible Georgian, fortified by curiosity, we were guided only by our eyes and noses. We were on the hunt for a sight, a smell, a taste to store … Continue reading Preserving Summer: Green Ajika
Summer Bounty Sandwiches
Summer Bounty Sandwiches for One There’s no easy way to get to Cooperstown. The road from New York City into the rural sleepiness of Central New York is long and winding, leading you through the suburban coldness of Albany and then along miles and miles of nothing but gas stations, crooked barns, antique shacks, and … Continue reading Summer Bounty Sandwiches